Welcome to another exciting edition from our series designed to help parents decode the world of teen slang. Today’s spotlight is on the term “clout”. Unlike some slang words, clout is not new to the English language but its meaning has morphed over time in the context of today’s social media-driven culture.
What Does Clout Mean?
Clout, in its contemporary usage, typically refers to one's level of fame or popularity, especially on social media. If someone has "clout", it signifies they exude influence due to their large follower base, high engagement rates (likes, comments, shares, views), celebrity status, or recognized expertise in a particular field.
The Popularity of 'Clout Chasing'
You may also hear the term “clout chasing”. A clout chaser is someone who strategically seeks to align with or mimic those with clout, with the goal of increasing their own social standing or influence on social media. Such individuals often engage in trend-waving, attention-seeking behavior, and controversial tactics to gain popularity.
Talking To Your Child About 'Clout'
Discussing the concept of clout provides an excellent opportunity to teach your child about the dynamics of social media and internet fame. Here are some discussion prompts that can help:Ask your child if they’ve heard the term “clout” and its implications in their social circles. Discuss the merits and demerits of pursuing online popularity, emphasizing the importance of genuineness and authenticity.Highlight the potential dangers of “clout chasing”, including the risk of aligning oneself with harmful or controversial figures.
Stay Ahead with Parentaler's Slang Alert Feature
Keeping up with the latest slang in online communication can be challenging, especially for parents. That's why we've introduced Slang Alert in our Parentaler app – a tool to help you stay aware. With it, customize keywords, receive real-time warnings, and gain contextual understanding. Parentaler's Slang Alert feature sends alerts to parents' phones when their child uses specific monitored slang words.Parenting in a connected world can feel like sailing unknown waters, but with Parentaler, you'll be ahead. Don’t just monitor – understand and participate. Utilize Slang Alert and become the proactive parent your child desires. Join the conversation and enhance your digital parenting with Parentaler.